To understand exactly how much you could earn as a PT, we’re going to break this down.
Contents:
- What Is The Average Personal Trainer Salary?
- How Does Employment Type Affect Your Personal Training Salary?
- How Does Location Affect The Average PT Salary?
- Which Gyms Pay Personal Trainers The Most?
- 5 Ways to Boost Your Salary as a Personal Trainer
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What Is The Average Personal Trainer Salary?
According to Indeed, the average personal trainer salary in Ireland is €23,039 per year.
However, this figure is based on the salaries of jobs advertised on Indeed and does not consider self-employed personal trainers, who typically earn more than those in employment. Because of this, it isn’t the most accurate representation of what personal trainers actually earn.
It also doesn’t account for the following factors that can influence salary:
Experience – As with all jobs, newly qualified personal trainers usually earn less than those who have been working in the industry for several years and have plenty of experience. The job ads are more likely to represent starting salaries rather than what a PT earns after a promotion or a few years experience within their role.
Qualifications – As well as making you more employable and putting you in a position to apply for better paying jobs, additional qualifications can also boost your income as a self-employed PT. How? Gaining additional qualifications, such as an advanced qualification in nutrition, allows you to market yourself as a specialist, enabling you to charge a premium for your expert services.
Location – Those who work in a city centre typically earn more than those in more rural areas. This is especially true for PTs working in major cities, such as Dublin.
Commission Structures – Many personal training jobs have some kind of commission structure in place, where you can earn more money by hitting targets or training more clients. This means that on top of the basic salary advertised on sites like Indeed, you can earn significantly more in commission.
Number of Hours Worked – The more hours you work, the more you earn. Some of the salaries used to generate the Indeed figure may include part-time jobs and will not be representative of full-time positions.
What Kind of Venue You Work at – Higher end or luxury gyms and fitness centres usually pay a higher wage than budget alternatives. We break down exactly what gyms pay the most further on in this article!
How Does Employment Type Influence Your Personal Training Pay?
One of the most appealing things about becoming a personal trainer is that there are multiple career options that you can pursue.
In addition to typical contracted employment, such as working as an employee in a gym or fitness centre, personal trainers can also work on a freelance or self-employed basis.
As you might expect, how much a personal trainer can make varies depending on which career option you choose. Let’s explore what each of these options involve, and how they compare to the average wage for a personal trainer.
#1 – How Much Do Personal Trainers Make In Contracted Employment?
Working in contracted employment is likely something you’re already very familiar with. Within this employment type, the personal trainer is an employee working for someone else directly.
Pros Of Working In Contracted Employment As A Personal Trainer
- Stable Income – Many prefer being employed because it offers a dependable, fixed source of income they can rely on every month.
- Fixed Hours – You’ll either have a full-time (usually 35-40 hours) or part-time contract (hours vary between employers). Your working schedule will usually be set by your employer.
- Commission Structure – In some instances, the employer may also have a commission structure in place, which means you can earn above your basic personal trainer salary.
- Access to Existing Client Base – Compared to freelance or self-employed work, you’ll be required to acquire and retain your own clients, many full-time positions come with access to an existing client base.
Let’s take a look at this contracted job below at ABS. As you can see, this job does not require you to bring or build your own client base. Instead, you’ll get access to their preexisting pool of clients:
Cons Of Working In Contracted Employment As A Personal Trainer
- Typically Earn Less Than Freelance – PTs in employed positions typically earn less than those who are freelance or self-employed, mainly because the latter are free to set their own prices. However, this higher wage does come with additional responsibilities and considerations, all of which we’re about to discuss!
Overall, jobs like this are great because they offer a stable income. They’re also the perfect option for those who don’t have many (if any) clients when they’re first starting out. If you’re newly qualified or looking to make a career change to personal training, an employed position will allow you to earn a healthy personal trainer wage while you gain industry experience.
#2 – How Does Working As A Freelance Personal Trainer Affect Salary?
In this type of role, you’ll be based at a gym or studio but not as an employee. Instead, you’ll work for yourself, and pay rent to the gym or studio owner in exchange for being able to train your clients in their venue.
Pros Of Working As A Freelance Personal Trainer
- More Flexible Role – As a freelance PT, you’ll be free to set your own prices, train your own clients, and work as many hours as you like. You can also work at multiple gyms, allowing you to expand your client base.
- Higher Earning Potential – Not being contracted to a gym means you’ll have more control over your personal trainer salary. You won’t have set hours so can train for as long and have as many clients as time allows.
However, there are also cons to working as a freelance personal trainer.
Cons Of Working As A Freelance Personal Trainer
- Often Additional Responsibilities and Considerations – As a freelance personal trainer, you will have additional responsibilities to consider. You will need to market your service yourself, especially if the role involves building your own client base. You will also have to develop your own brand and may need personal trainer insurance if it’s not provided.
- Rent Fees – As a freelancer, you’ll pay rent in exchange for being able to train your clients at the venue. Cost depends on a variety of factors, but to give you a general idea, some chain gyms charge up to €400 a month! However, smaller venues may charge as little as €250 a month. You need to remember, this cost comes out of your own money so should be accounted for when working out your true personal trainer pay.
- Often Need to Build Your Own Client Base – As a freelancer, it’s common for PTs to build up their client base from scratch. Even some gyms who are employing freelancers will require you to already have a client base, as this advert from Cyclone Fitness highlights:
#3 – What Is A Typical Self-Employed Personal Trainer Salary?
People often view self-employed and freelance personal training as entirely different entities.
They see ‘freelance personal trainers’ as those working in a gym on the typical rent model, and ‘self-employed personal trainers’ as those with independent businesses – for example those who go one to become an online personal trainer.
The truth is, a freelance personal trainer is self-employed. For this reason, the benefits of the freelance model referenced above apply to ‘self-employed PTs’ – including the higher salary!
Once again, the earning potential for this kind of role is completely uncapped. As an online PT, for example, you’re free to take on as many clients as you can handle and charge as much as you like within reason.
The same goes for other independent PTs, such as those who work as a mobile personal trainer or run their own bootcamp business.
Of course, with this higher personal trainer salary and increased flexibility comes additional responsibility and business costs.
When considering how much a PT makes when self-employed, factors such as the cost of equipment, venue hire, marketing to new clients, and travel should all be considered as opposed to the profit generated from training clients.
How Does Location Affect The Average PT Salary?
Location can influence the salary of a personal trainer on both a local and national level. For example, personal trainers in Dublin will earn more as it’s a major city compared to more rural towns.
For example, according to Indeed, the average salary of a personal trainer in Dublin is €24,068. When you compare this with the average PT salary in Tralee which Indeed states is €22,98, you can see the difference!
While these are averages gathered from reported salaries on Indeed and depend on a range of factors such as gym chain and hours worked, they still highlight how location is a major factor for a personal trainer salary.
However, there are also personal trainers working in rural areas that earn just as much as those in the city using strategies such as targeting affluent clients or becoming a master personal trainer.
While location can and does influence how much employers pay personal trainers, as well as how PTs charge for your services, these stats alone can not be used to answer ‘how much do PTs make?’.
Which Gyms Pay Personal Trainers The Most?
Typically, high-end gyms pay their personal trainers a higher salary compared to budget-friendly alternatives. For self-employed PTs, clients at these higher-end venues are more likely to be willing to pay more for services, allowing PTs to charge a premium rate for their services.
To understand this, take a look at the following statistics we gathered comparing a personal trainer’s annual salary at 3 different types of gyms:
- Budget Friendly West Wood Club – €23,000 per year
- Mid-Tier Educogym – £25,000 per year
- High-End David Lloyds – €30,000 per year
This increased PT salary is justifiable as the high-end gyms bring in significantly more money than their budget-friendly counterparts.
In addition to this, employers in these high-end facilities will also likely require personal trainers to hold a specialism in areas such as Lower Back Pain Management to offer their clients something they can’t get elsewhere.
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If you like this article, you’ll like these resources too!
- How Long Does it Take to Become a Personal Trainer?
- The Highest Paying Fitness Jobs
- Top 7 Progression Opportunities for a Personal Trainer
5 Ways To Boost Your Salary As A Personal Trainer
#1 – Earn A Level 4 Sports Nutrition Qualification
An effective way to boost your personal trainer salary is by adding nutrition services to your business. But in order to do this, you will first need to complete a Level 5 Sports Nutrition Qualification.
Through completing this qualification you will be able to advertise yourself as both a personal trainer and sports nutritionist.
Your salary will increase with these additional services, as you will be able to provide your clients with nutritional advice that compliments their bespoke fitness programmes and helps them advance towards their goals.
You could even sell meal plan services completely separately from your personal training packages. This can help attract an entirely new demographic of clients who aren’t necessarily interested in workout plans but do require nutritional advice.
One example of a service offering this is Gillian Hynes, founder of the Body Project.
Example – Body Project
As you can see, they offer training, meals, or a combination of both. By offering these different services, it attracts a wider range of clients and doesn’t limit to people only looking for one thing or the other.
Here’s an example of the prices which the Body Project charges for just their meals service:
Within this service, they offer different plans which have a focus on both healthy eating and weight loss separately. If you followed a similar process, you could greatly increase your salary as a personal trainer, earning additional income from nutrition as a side hustle by offering plenty of different options.
#2 – Add Sports Massage Therapy Services To Your Business
Similar to the point above, you can increase your PT salary by undergoing further training on courses such as a Level 4 Diploma in Sports Massage.
In doing so, you can begin to offer your clients sports massage services alongside their bespoke workout programmes. This is incredibly beneficial, as not only do these treatments aid in injury prevention but they can also improve athletic performance.
To boost your personal training salary you should lean into this aspect, promoting it as a beneficial service that will improve your client’s workout experience.
If you’re wondering ‘how much can a personal trainer make with SMT’ check out the prices from Kinetic Fit who are based in Dublin, below:
Example – Kinetic Fit
By providing these additional services, you can attract more customers. If you charged the same prices as Kinetic Fitness, you could earn €150 from just one personal training session and a 90 minute massage. Even if you had only two clients, if both used these services only once a week, you could earn €300 a week.
Having these additional services can also save you money! A client could become injured and unable to train for prolonged periods, rather than losing this source of income you could cross-refer them to your SMT services and maintain that source of income.
Much like meal plans, these additional services can also increase a personal trainer’s income by simply attracting a new demographic of clients who are solely looking for SMT. This is just one of many additional services that you can incorporate into your business.
#3 – Become A Specialist With A Level 4 Qualification
Once you complete your Level 4 Personal Trainer Qualification, your education doesn’t have to stop there. As proven in the two points above, you can enrol on specialist courses to develop your practical skills and theoretical knowledge.
The Level 5 Personal Training Courses we provide at OriGym include:
- Level 5 Lower Back Pain Course
- Level 5 Obesity & Weight Management Control Course
- Level 5 Diabetes Management Control Course
- Level 5 Advanced Nutrition Course
By acquiring these qualifications you can advertise yourself as an elite personal trainer and attract a wider range of clients, especially those who need more specialised training. For example, you could work with diabetic clients, creating workout programmes that help to manage their condition.
That’s just what The Diabetic Health Coach did, as PT Vanessa launched her own business with the specific aim of helping others with diabetes to manage their condition through health and lifestyle choices.
Example – The Diabetic Coach
Having a niche such as this, is an ideal way to target a specific demographic and earn more money! If you’d like more information about how to do this to advance your career, check out ‘How to Become a Master Personal Trainer’.
#4 – Offer Online Personal Training Services
If you’re looking for a surefire way to increase your personal training salary, then you should take your services online.
Whilst in this position, you can fulfil the same responsibilities as in-personal PTs, providing your clients with services such as:
- Tailored workout programmes
- Custom meal plans
- Pre-recorded workout videos
But how can becoming an online personal trainer help to boost your salary as a PT? Well, for starters you will be able to attract clients from all over the world rather than being confined to those in your local area.
On top of this, as an online personal trainer you won’t be restricted for time either. Rather than allocating space to work with each individual client in person, you can work with multiple different online clients at once, doubling your productivity and income!
Declan Flynn is an example of online personal training done right, you can see
how his pricing packages are displayed below.
Example – Declan Flynn Fitness
The 5 Personal Training Sessions are priced at €125.00, while the 12 Personal Training Sessions are €300. If you followed similar pricing to those above, you could generate a good income, even if you just enrolled as a handful of clients.
#5 – Develop Your Sales & Marketing Skills
To be a successful personal trainer, it’s important to sell and market your services effectively as this is crucial for gaining new clients. Establishing a USP and knowing your target audience is vital to ensure you are attracting those who are most likely to use your services.
To understand what your USP is, you should ask yourself questions such as:
- What are my specialist services?
- Who is my target audience?
- What are my brand values?
For example, your USP may be offering personal training to pregnant or elderly clients. Once you’ve decided on this, it’ll be easier to advertise your services as you can focus on the one aspect of your business which sets you apart from others.
This relates back to your personal training skills and how well you are able to market this USP to your chosen niche. For example, you could establish a presence for your business online by:
- Setting up ads on Google
- Creating a strong website
- Establishing a Google Business page
- Utilising social media through ads and posts
- Starting an email marketing campaign
With Google Ads for example, you can bid on certain ‘keywords’ that your chosen demographic are likely to serve e.g. ‘personal trainer for pregnancy’. Should this be successful, your business will appear first for that specific search term on Google.
The more money you bid for the ‘keyword’ the higher your ad will appear on Google. This can financially benefit your business in the long run as recent research found that 65% of consumers clicked on an ad during their search.
Just think of the number of potential clients you will attract, simply by investing in your business’ online presence.
Before You Go!
Now that you have a better understanding of the average personal training salary, nothing is stopping you from increasing your earning potential!
Remember, earning a Personal Training Diploma can help you earn a lucrative salary. Once qualified you can earn a fixed salary in a contracted position, or become self-employed and set your prices!
Download our course prospectus for FREE to learn more about our award-winning training.
